Retail design agency Storeage was responsible for the new Adidas flagship store facade in Futian Galaxy Coco Park shopping centre in Shenzhen. The store occupies 3.000 sqm displaying latest products and technologies across three floors. The studio used AI algorithm to create a pattern, translating the brand performance footwear concept. The face was built in glass fibre-reinforced concrete. A part of the facade is dedicated for a 3D holographic screen showcasing Adidas new campaigns.
Photography: Duo Photography