Thanks to creative director Jonathan Anderson, Loewe is investing in its retail image and physical store experience. The brand opened a bold store in Beverly Hills, in Los Angeles.
Situated in Rodeo Drive, a good location for luxury brands, the new store of 344 sqm. stands out in the crowd with an iconic facade. The facade was made with handmade Spanish ceramic tiles in blue color.
The ceramic tiles concept extend to the interior design as well serving as background for the clothes and accessories. Poured concrete floor and grey walls created contrast with the colourful tiles. Art pieces and iconic design furniture are also part of the retail image.