Cowboy is an electric bike shop designed by local studio Cigüe and located in the department store Le Bon Marché Rive Gauche, in Paris. Cigüe created a concept to make customers feel they are outdoors. The immersive interior design is made with limestone block and crushed earth to shows how a car-free city of the future might look. A minimalist space recreates a landscape with rocks where the products are stars.
Photography: Maris Mezulis