For Carolina Herrera’s Confidential collection, we developed a pop-up store at
GUM that translates the brand’s sophistication into a visual merchandising
experience for luxury perfumery.
The space features a chandelier composed of the collection’s bottles, creating
a striking focal point. Dedicated areas for product testing and display enhance
visibility and invite discovery. A project that connects branding, product
presentation, and sensory experience elevating the brand’s presence in
international retail.
