For Creamy, we developed a kiosk and shop-in-shop concept focused on retail design for the beauty sector, balancing the brand’s playful language with its credibility in skincare.
The project combines colored acrylic and brushed steel in a contemporary aesthetic, highlighted by a central “skincare bar” display that encourages experimentation and interaction at the point of sale. Product organization by skin type and routines simplifies the customer journey and strengthens product communication.
Designed with a modular approach, the system allows flexibility for new launches, ensuring consistency and the brand’s continuous evolution within physical retail.