Moroso by Patricia Urquiola
New York, USA

The Italian brand Moroso celebrated its 70th anniversary with a new opening: a showroom designed by Patricia Urquiola. 

The showroom occupied a previously art gallery of 400 sqm in Madison Avenue, in central Manhattan. 

Urquiola wanted to replicate a feeling of a home by setting up the furniture in smaller and cozy configurations, so anyone could visualize living in a room like that. The interior is refinished with colourful pink texture, curved surfaces and a wooden floor. High columns were covered with terracota tiles completing the warm palette.

Photography: Alex Kroke


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