The Italian brand Moroso celebrated its 70th anniversary with a new opening: a showroom designed by Patricia Urquiola.
The showroom occupied a previously art gallery of 400 sqm in Madison Avenue, in central Manhattan.
Urquiola wanted to replicate a feeling of a home by setting up the furniture in smaller and cozy configurations, so anyone could visualize living in a room like that. The interior is refinished with colourful pink texture, curved surfaces and a wooden floor. High columns were covered with terracota tiles completing the warm palette.
Photography: Alex Kroke