Random Studio designed a pop-up store for Mugler perfume at Selfridges in London in celebration of the 30th anniversary of the Mugler perfume Angel. The space engaged visitors with an immersive brand experience.
The pop-up store is composed by a deconstructed sculpture of a woman reclined breaking up the space into different retail areas. The interior is covered with metallic textura and blue shade as the perfume bottle.
Mugler fragrance collection is displayed around a fountain where visitor can refill their perfume bottles.
Photography: Jasper Fry