B.O.B: Visual Merchandising

For B.O.B’s first physical store, we developed a visual merchandising and customer
experience consultancy for the beauty retail sector, creating a journey that is more
intuitive, functional, and connected to the brand universe.
Dedicated areas for launches and giftable items expand the experience, while
functional solutions bring fluidity to both operations and the customer journey.
A project that transforms organization into visual storytelling, strengthening
branding, shopping experience, and brand perception in physical retail.