For Carolina Herrera’s Confidential collection, we developed a pop-up store at GUM that translates the brand’s sophistication into a visual merchandising experience for luxury perfumery.
The space features a chandelier composed of the collection’s bottles, creating a striking focal point. Dedicated areas for product testing and display enhance visibility and invite discovery. A project that connects branding, product presentation, and sensory experience elevating the brand’s presence in international retail.