Located at Shopping Iguatemi São Paulo, Vic Beauté’s first physical store translates the brand’s digital universe into a retail design experience for the beauty sector.
Inspired by the brand’s curved visual identity and pastel color palette, the project incorporates references to classic London bars, creating a warm and inviting atmosphere centered on experimentation. The space is conceived as a “beauty bar,” featuring dedicated areas for product testing, new launches, and display—shaping a practical and sensory customer journey.
With a focus on shopping experience and visual merchandising, the modular display system allows flexibility for new products, while integrated communication enhances each item and strengthens the brand narrative at the point of sale.