The creative director Hon Chong collaborated with the New York-based architect Andreas Kostpoulos to create the interior design of the Self-Portrait store in London.
The space has 200 sqm. and was inspired by the idea of self-reflection, features in a myriad of textures including chrome and mirror dominated the interior walls and reflect tonal surfaces in mint green.
The store become the perfect physical manifestation of the brand: the contrast of the effortless and the studied, with focus on quality, materials and craft.
Photography: Paul Riddle