SIDIZ by Betwin Space
Seoul, South Korea

SIDIZ is a brand from South Korea leading seating manufacturer. Recently, SIDIZ inaugurated a 159 sqm flagship store in Seoul, in Nonhyeong area, well known as a hub of furniture brands and companies. 

Betwin Space is the local architecture studio in charge of the project. Offering an immersive experience for SIDIZ customers, the studio focused on highlight the products. The “Sitting Experience Zone” is an area with twelve metal desks paired with different types of SIDIZ chais. The desks are lit by specially designed lighting that highlight by the presence of the clients in the space. 

Photography: Yong-joon Choi


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